Think Search
AI search changes the SEO game
Think Search – SEO meet-up by OMcollective | 17.11.25 | Wintercircus, Ghent
SEO as we knew it? It’s gone.
Classic search queries are being replaced by AI overviews. Bots are crawling in new ways. And people? These days, they search on platforms like ChatGPT, TikTok, Reddit or Pinterest just as often as they use Google. What worked yesterday, no longer cuts it today.
Yet some brands are still breaking through the algorithm. They remain visible in AI-generated answers. They adapt to the new search reality.
How? By shifting perspective. And rethinking what search really means.
They think search.
Together with JetOctopus, we’re hosting an afternoon full of sharp talks, bold insights and practical tactics. From crawling to content. From AI-driven internal linking to multichannel search.
Want to truly understand how search works today? This is where you need to be.
SEO as we knew it? It’s gone.
Classic search queries are being replaced by AI overviews. Bots are crawling in new ways. And people? These days, they search on platforms like ChatGPT, TikTok, Reddit or Pinterest just as often as they use Google. What worked yesterday, no longer cuts it today.
Yet some brands are still breaking through the algorithm. They remain visible in AI-generated answers. They adapt to the new search reality.
How? By shifting perspective. And rethinking what search really means.
They think search.
Together with JetOctopus, we’re hosting an afternoon full of sharp talks, bold insights and practical tactics. From crawling to content. From AI-driven internal linking to multichannel search.
Want to truly understand how search works today? This is where you need to be.
We solve your marketing challenges and help your business move forward. With knowledge and creativity. Data-driven insights and real market understanding. All spiced up with a good dose of guts. Everything we do has one goal: creating impact. That’s what matters.
JetOctopus is a blazing-fast, cloud-based SEO crawler with no limits. It combines log analysis, site crawling and content auditing in one clear dashboard. No data overload. Just a platform that gets straight to the point. Perfect for those serious about technical SEO.
Meet the speakers
Pieter Serraris - SEO & GEO lead, OMcollective
5 proven tactics to make your brand more visible in AI-driven search
Tools like ChatGPT, AI overviews and AI search modes serve answers instantly, removing the need for users to click through to your site. If you're lucky, your site is listed as a source. But visitors? They're often staying away. That’s why visibility in this new reality is more important than ever. Pieter shares five hands-on tactics to help brands stay present as sources in AI-generated answers.
Pieter Serraris - SEO & GEO lead, OMcollective
5 proven tactics to make your brand more visible in AI-driven search
Tools like ChatGPT, AI overviews and AI search modes serve answers instantly, removing the need for users to click through to your site. If you're lucky, your site is listed as a source. But visitors? They're often staying away. That’s why visibility in this new reality is more important than ever. Pieter shares five hands-on tactics to help brands stay present as sources in AI-generated answers.
Julia Nesterets - CEO, JetOctopus
AI bots: what they crawl and why
AI bots don’t just scan your site. They make decisions. What to index, what to skip, and how to interpret your content. In this talk, Julia shares what we currently know about AI bot behaviour, based on big data from hundreds of e-commerce websites. She explains how smart players adapt their technical structure to stay visible.
Julia Nesterets - CEO, JetOctopus
AI bots: what they crawl and why
AI bots don’t just scan your site. They make decisions. What to index, what to skip, and how to interpret your content. In this talk, Julia shares what we currently know about AI bot behaviour, based on big data from hundreds of e-commerce websites. She explains how smart players adapt their technical structure to stay visible.
Céline Rottier - SEO & GEO specialist, OMcollective
Search has changed - have you? Time to think multichannel
Google is no longer the only place people go to search. Recipes? Pinterest. Tech support? Reddit. Life advice? TikTok. Céline explores how to build a search strategy that keeps up with this shift. Less about keywords, more about people.
Céline Rottier - SEO & GEO specialist, OMcollective
Search has changed - have you? Time to think multichannel
Google is no longer the only place people go to search. Recipes? Pinterest. Tech support? Reddit. Life advice? TikTok. Céline explores how to build a search strategy that keeps up with this shift. Less about keywords, more about people.
Serge Bezborodov - Chief Technology Officer, JetOctopus
AI-driven internal linking for e-commerce
Internal linking remains one of the most underrated SEO levers. Serge shows how smart e-commerce players use AI to build strategic, automated internal links. This helps content get discovered more easily, increases click-throughs and improves conversion rates.
Serge Bezborodov - Chief Technology Officer, JetOctopus
AI-driven internal linking for e-commerce
Internal linking remains one of the most underrated SEO levers. Serge shows how smart e-commerce players use AI to build strategic, automated internal links. This helps content get discovered more easily, increases click-throughs and improves conversion rates.
SOFA SESSIONS
Got a tricky SEO challenge? A technical issue you can’t figure out? Or just a wild idea you want to test?
Pull up a seat at one of our sofa sessions and talk to the experts. With more than 30 years of combined experience, chances are they’ll have something useful to say. No appointment needed. ;-)
SOFA SESSIONS
Got a tricky SEO challenge? A technical issue you can’t figure out? Or just a wild idea you want to test?
Pull up a seat at one of our sofa sessions and talk to the experts. With more than 30 years of combined experience, chances are they’ll have something useful to say. No appointment needed. ;-)
HOW TO GET THERE
Wintercircus is located near Gent-Zuid and is easy to reach by bike, car, or public transport.
📍 Address: Sint-Pietersnieuwstraat 11, 9000 Ghent
By train
Travel to Gent-Sint-Pieters or Gent-Dampoort. From there, take a bus or tram towards Gent-Zuid, or simply walk!
👉 Tip: easily plan your route via NMBS and De Lijn.
By bike
Shared bikes are available at both train stations.
By car
Ghent is a low-emission zone. Check in advance if your vehicle is allowed. Parking is available within walking distance:
- Parking Gent Zuid: ±2 min walk
- Parking Sint-Pietersplein: ±10 min walk
Feeling inspired? Grab your ticket now.
What’s included:
- Access to all talks and sofa sessions
- Coffee and drinks to keep your energy up
- Insights from leading SEO experts, both local and international
- Drinks to wrap up and connect
No credit or debit card? No worries. If you don’t have a credit or debit card but want to book a ticket, just email us at hi@omcollective.com with your billing details. We’ll make sure your spot is reserved.